Remembering Sports Radio
(August 16, 1991-March 12, 1994)
It all started in August of 1991 when Jim Quinn of
Quinn Broadcasting leased 102.7 FM from the late
Don Powers 24 hours a day with the intention of creating New Jersey's first all-sports
station. The call letters WSKR were selected because the "SKR" could be pronounced
"Score", as in Score 102.7.
The studios were in East Vineland, though the station's signal originated from a tower in
Cape May County and was strongest in the Atlantic City-Ocean City market. That created
the unusual situation of not being able to hear the station very well in the parking lot of
the studio but having a strong signal 30 miles away.
The first broadcasts were play-by-play of the National Babe Ruth World Series in
Millville. The games were heard on Score-102.7 and on stations in the hometowns of
some of the participating teams. A few weeks later, at the end of August, the regular
Gary Quinn, now with NBC in New York, and John Spahn, now with WOBM in Toms
River, were co-hosts of the morning show. Jim Quinn, now the mayor of Millville, and
Fred Melendez were on during late mornings. Tom Williams, four-time New Jersey
Sportscaster of the Year, hosted mid-days with Matt Birmingham, who has since
returned to Florida where he has done Arena Football play-by-play, doing his thing
in the afternoon drive. At night, it was the brand new ESPN Radio SportsNight.
There were some adjustments made after a few months. Birmingham moved to midday,
Williams deeper into the afternoon and former Philadelphia TV anchor Joe Pellegrino
joined as an afternoon host.
On the weekends, personalities like Tony Blum, Marc Narducci, Jim Wise, Alex Konick
and Steve Parker talked sports in various combinations.
There was tons of play-by-play. Score-102.7 carried 55 NFL games that first season,
plus loads of college and high school games.
The Sports Team handled
most of the high school play-by-play. In the winter, it was high school basketball, the
76ers, the Flyers and college hoops.
As Score-102.7 continued to struggle for advertising support, management made an
unusual decision. An arrangement was worked out with WIP in Philadelphia to broadcast
that station's shows from early morning until late afternoon. The only local programming
was The Sports Team's high school play-by-play and a nighttime show once a week
that featured the debut of Luci Jones, now one the Delaware Valley's top radio sports
hosts on WIP.
That lineup continued for nearly two years until Quinn Broadcasting, which had
purchased control of the station, sold it.